Monday, October 24, 2011

Unglamorous Glorifying of Big Data

The recent article in Popular Science magazine by Juan Enriquez titled “The Glory of Big Data” boasts a tagline that should scream at us to wake up instead of making us drool over the possibilities of data crunching that the article highlights. The tagline reads, “Suddenly, we can know the world completely. Next, we reprogram it.” It’s become very apparent to me that we’re losing perspective on the difference between knowledge and experience.


I attended a conference at Rutgers University in June of 2010 where a speaker on the use of technology in the classroom told us that the future student will have more knowledge at their fingertips due to technology than the specialized knowledge in which a professor will have personally acquired. At first blush this seems absolutely incredible and progressive. The skills the student then needs is not retaining information but learning how to access it.

So where’s the problem? This seems like a giant leap forward in the ever quickening race to acquire information. That’s a good thing right?

What we’re failing to separate is the distinction between what we gain in the human condition through experience and what’s classifiable as attainable knowledge. To make an analogy, I can tell someone that heroin use is harmful to one’s body and that it can damage one’s relationships, like any other substance abuse, because of the intensity of addiction. I know that; that’s knowledge. However, I’m lucky enough to have never experienced it, either first or second hand. Someone who has experienced the awful issues revolving around heroin abuse will access that pool of wisdom they’ve accumulated about its devastating impact. This is a resource that I can’t replicate or duplicate, not with Google or any other powerful information search engine.

Moreover, the human condition is defined as the sum total possibilities of human experience. Notice it doesn’t concern itself with knowledge, because knowledge is not as useful to us without the accompanying experience to turn that knowledge into wisdom. It’s our experiences that define us, not necessarily just what we know.

As a case in point, the perennial stumbling block of all English teachers is Spark Notes or a plethora of the other sites that summarize and analyze literature. This, in and of itself, is harmless, and not the issue. The issue is how this knowledge is used to supplant the experience of reading the art, for art it is. This is the equivalent of someone telling you that Raphael’s “The School of Athens” is a painting that depicts some of the greatest philosophical minds of antiquity, including Aristotle, Plato, and, interestingly and anachronistically, even Raphael himself. Ok, so now I know who’s in the painting. I’ve gained some knowledge. However, in the summer of 2008 I had the pleasure of seeing this famous painting in person at the Vatican Museum. It’s an incredible experience to behold this colossal work. In the few moments I had with the painting I experienced a kinship of understanding with the artist; a connection with Raphael. Although the Vatican commissioned the work, Raphael had the freedom to depict these philosophers as he wished, and one can experience the reverence and awe that Raphael imbibes in the painting by being present with it. It was in the moment of experiencing the art that I began to fully understand how important these Greek philosophers were to our modern world. These thinkers set the stage for others to build upon their thoughts. I didn’t read this sensation; I didn’t have it described to me; it wasn’t analyzed by some third party. I experienced it.

The experience of art is different in a museum than on a computer screen—anyone who has ever visited a museum or has been in an art studio can tell you this. Spark Notes and its ilk mar the ability for a student to experience the art—to allow the student to formulate their own constructions of meaning and experience around the act of experience itself. The Spark Notes method of disseminating knowledge from the art is not referential nor does it allow for the indelible personal connection. Take a look at some of the incredible things that genetic engineers are now close to accomplishing—like bringing back the wooly mammoth—which could potentially go horribly and irreversibly wrong. Tell someone that science is potentially the greatest force the human species has ever wielded, and they’ll know it. Talk to a scientist that has ever read Mary Shelley’s Frankenstein or watched Jurassic Park and they’ll have the wisdom of it.

Determining what humans stand to lose if knowledge supersedes experience is a difficult conclusion to pin down. However, the loss of experience must impact the depth of the human condition. Take away experiences and one makes human existence meaningless. In a sense, pure knowledge is embodied by the Internet itself. It’s important to remember that the Internet—data-- is not who we are. However, if education and our daily lives are now defined by how we access our information and not what types of experiences we have, we should expect a great shift in what it means to be human. The degree of that shift, and in what direction, bodes ill.

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